A mobile app is the engine of modern trade
Why an online store needs a mobile app Simple: that's where customers want to spend their money. The world saw another information mini-revolution in 2017-2020. Customers shopped en masse in online stores via their smartphones. According to MasterCard, Admitad, and Criteo, mobile shopping engaged 40-50% of the Russian online market in 2020.
Mobile apps generate more traffic than online stores' adapted websites. App conversion is 3 times higher.
Market studies show that launching mobile apps boosts online store sales from 25% to 400% (depending on the segment and other factors). Customers who use mobile apps view 4 times more products than those who visit websites via their smartphones.
That makes a mobile app a must-have. Still, many online store owners think app development is an expensive, time-consuming process and don't know where to start. But you don't need a development team to build you an app.