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Tech companies like YouTube are facing scrutiny over their algorithms. They’re accused of guiding users toward videos that promote violence, hate and conspiracy theories while hiding other, more positive content. Now, the platform is testing a new hub for news and trending topics. It’s being rolled out with a handful of advertisers, including L’Oreal and BMW, and the influencer network AwesomenessTV.

The Social Media Growth: Your Ultimate Guide to Boosting Online Presence

During the livestream, Scott Simson talked about the importance of getting a large number of views early on, or “initial view velocity”. He explained that this is because YouTube’s algorithm rewards videos with high levels of engagement, and that this can be a big factor in determining whether a video will succeed or not.

During the livestream, Scott also discussed other important factors for YouTube success, such as retention rates. He emphasized that the key to creating engaging videos is focusing on what your audience is genuinely interested in, and making sure it’s something that can be repeated or shared. This approach is particularly important for maximizing the reach of viral videos.