Mobile application is the engine of modern commerce
Why does an online store need a mobile application? It's simple: it is a choice of a consumer who wants to spend money. In 2017-2020, another information mini-revolution took place in the world. Customers of online stores began to make purchases in large quantities using smartphones. According to MasterCard, Admitad and Criteo, mobile shopping has conquered 40-50% of the online world market by 2020.
At the same time, mobile applications generate more traffic than responsive websites of online stores. Application conversion is 3 times higher.
Market research has shown that the introduction of mobile applications increases sales from 25% to 400% (depending on the segment and other factors). Customers using mobile apps view 4 times more items than those who visit websites from smartphones.
So, a mobile application is a must have tool. But many online store owners still have a stereotype that creating your own application is expensive, takes a long time, and it is generally not clear where to start. You don't really need to invite developers to launch your own mobile app.