How to Become a Digital Marketing Expert
Digital Marketing Experts are SM90 that are well-versed in leveraging online platforms and channels to promote products, services, and brands. They use creative communication skills, technical expertise, and industry insights to achieve business objectives and generate revenue. They have a deep understanding of search engine optimization (SEO), pay-per-click advertising, social media marketing, content marketing, email marketing, and web analytics. They also have a proven track record of driving traffic, maximizing conversion rates, and increasing brand visibility online.
There are many ways to become a Digital Marketing Expert, including earning an associate’s or bachelor’s degree in marketing, communications, or business, as well as completing online digital marketing courses and certifications from reputable institutions. In addition, they are expected to stay up-to-date on the latest digital marketing trends, as the industry is continuously evolving.
Navigating the Digital Landscape: Wisdom Shared by Industry-Leading Digital Marketing Experts
For example, Neal Schaffer is a top-rated social media marketing expert and entrepreneur that has written 4 must-read books on topics like influencer marketing, as well as LinkedIn social media marketing. He is a frequent contributor to popular marketing blogs and podcasts, and is a keynote speaker at digital marketing events.
Other top-rated digital marketing experts to follow include Rand Fishkin, who is a New York Times best-selling author and a world-class search engine optimization expert. Likewise, Ann Handley is a prolific blogger and bestselling author who offers valuable content marketing tips and advice. Finally, Josh Meah is a well-known digital marketing expert that leads his full-service agency with a proven track record of bringing online marketing success to businesses of all sizes and types.